Xylys case study

With this new launch, Titan is taking dual aim. On the one hand, it is looking specifically to target mass-market consumers in the 16 to 25 age group. But a question remains:

Xylys case study

Company History - Titan Company Ltd. The Manufacture analog electronic watches with a choice of over designs. The company was promoted jointly by Questar Investments, Ltd. The main objective of the company is to manufacture analog electronic watches with a choice of over designs.

Industrial area at Hosur. The debentures were allotted on preferential basis: The remaining 3,04, debentures along with the unsubscribed portion of 78, debentures from the preferential quota were offered Xylys case study public subscription during April. Additional 1,31, debentures were allotted to retain over-subscription.

The plant was to produce 1. A total of 2,84, debentures were allotted under this issue including retention of oversubscription. Another 2, - The jewellery repertoire was to include both daily-wear jewellery and luxury products.

It was also proposed to make a Partly convertible debenture of nearly Rs 60 crores. It was proposed to introduce a host of new products based on new movements. Approval was received for investment of share capital of 2 million U.

Convertible debentures issued in New facilities were also being established for the manufacture of complex integrated metal bracelets with a capacity of 1.

A study on customer satisfaction towards titan watches | Mani Dot In - metin2sell.com

As part of the offer, Pizza Hut has entered into a tie-up with Titan, through which a Titan Fast-track watch will be displayed on every table to mark the 12 minute countdown. Hemant Kumar Sinha who has resigned. With a view to achieve this objective and keeping the best interests of both employees and the company in mind the company has decided to introduce a Voluntary Retirement Scheme to its permanent employees.

The scheme has been notified today July 25, to the employees of the company. The silverware range has been designed by Michael Folly, the designer for Titan. We have introduced silverware in all metros, said YL Saroja, group manager, sales and marketing, Tanishq.

This is a Rs 5, crore market and has few organised and branded players. Small and delicate in size the watches bracelets in 15 varieties of gold and steel and is priced at Rs onwards. The collection comprises around 40 designs and is targeted at women in the age group of 25 to The new range is available at a price ranging from Rs to Rs Netherlands for establishing operations in India for carrying on single brand retail trade.Dr.

Kumar has published a number of articles and case studies in reputed journals (national and international), business magazines, and business newspapers.

Xylys case study

"Xylys: Premium Watches and Ramesh Kumar S., Amit Luthra, and Gaurav Datta, "Linkages between Brand Personality and Brand Loyalty - A Qualitative Study in an Emerging Market in the.

In , Titan launched the Tommy Hilfiger watch collection in India and the Flip collection which was a dual-faced watch that included two watch movements set in a single case. It also launched the Crown Collection watches in Documents Similar To Xylys-CB.

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Xylys case study

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[10 Steps] Case Study Analysis & Solution

In this case study we are concentrating on Titan Watches division. Our focus will be on premium watch segment which is in direct competition with the foreign brands in the same segment. Police, FCUK, Tommy Hilfiger, Timberland and Xylys (Swiss) Favre Leuba, oldest (early 18th Century) Swiss.

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XYLYS: Exploring Consumer Perception about Premium Watches in the Indian Context.

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Exploring Consumer Perception about Premium Watches in the Indian Context case study. S. .

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