It is said, for instance, that a metaphor is 'a condensed analogy' or 'analogical fusion' or that they 'operate in a similar fashion' or are 'based on the same mental process' or yet that 'the basic processes of analogy are at work in metaphor'. It is also pointed out that 'a border between metaphor and analogy is fuzzy' and 'the difference between them might be described metaphorically as the distance between things being compared'. A metaphor asserts the objects in the comparison are identical on the point of comparison, while a simile merely asserts a similarity. For this reason a common-type metaphor is generally considered more forceful than a simile.
I did not want to take short cuts, I did not want to rush through critical concepts, hence the post is long. Metrics are a problem. But that is not all there is to it.
It is a "what you actually do with it" problem. What is the conceptual framework of facebook almost all other types of advertising today our purpose is simple.
When you run a search ad on Baidu or display ad on AOL or participate in AdSense or…the objective of your advertising is holy grail time now…: You can measure like crazy what happens when that advertising results in a visit.
If you are new to analytics, maybe you obsess about the wrong thing impressions.
But you spend almost all your time measuring bounce rates and page views and time on site and all that other ok stuff. As you mature you start measuring things that really matter, macro and micro conversion rateseconomic valuevisitor loyalty. All the things that directly tie to the bottom-line of your company, which you can tie to Net Income driven by digital.
As you go from maturity to true wisdom, you add multi-channel analytics and prove the value of digital on your offline existence catalogs, store purchases, call centers, etc.
And then beyond, to measuring your Net Promoter Score or the latest flavor of the month customer centric metricetc. And if you want to go beyond trivial effort, you can show offline and non-line impact.
But all this changes when it comes to Facebook. We participate on Facebook to engage with people via our brand pages, and those people just stay with us on Facebook. Maybe some of them remember our brand name and our products Lord knows we are pimping ourselves aggressively on those brand pages when it is time for them to make a purchase.
Yes, you can also buy display advertising on Facebook to drive people to your site. Introduce my brand to a big audience, mil in the US per Facebook though consider this number as "general guidance" and not realityor be more targeted with my ad and money and target a smaller, more relevant audience by their demographics, interest categories and other dials that Facebook empowers me to leverage.
Another ad format you can use is the Promoted Posts format. For fifty bucks I can reach 14k to 26k people based on my ad targeting options. Hopefully some of the people who already like my brand page will come to read the post and engage with me helping me bust through the limits placed on my reach by Facebook EdgeRankand fingers crossed perhaps some of their friends will see my post and Like the post or Like my brand page and maybe visit it again in the future.
By creating a Facebook brand page for your company and spending money on Facebook Advertising, as with the two ad options above, you are using your Facebook investment to: Engage an audience temporarily and, if you are good at social, engage at least a subset on a more regular basis This is a very different from what you were doing with Bing and AOL and all the other digital advertising platforms.
You are not rushing the audience to your digital existence. You are spending money on Facebook for an opportunity to build an audience on Facebook for an opportunity to engage them awesomely by not pimping yourself constantly!
As a deep lover of true utility marketingI believe in the value of doing this.
I believe in the value of building an audience, rather than renting it. But it is absolutely critical that you understand that when you engage in any discussion about the value of being on Facebook, and spending money on Sponsored Stories or Promoted Posts, the picture what are you actually trying to do has completely changed.
Understanding and painting this different picture is even more critical when you talk about Facebook ROI with your executives.This bar-code number lets you verify that you're getting exactly the right version or edition of a book.
The digit and digit formats both work. Learn how to install metin2sell.com Framework on Windows. Buy The Conceptual Framework of Quantum Field Theory on metin2sell.com FREE SHIPPING on qualified orders.
The IFRS Foundation's logo and the IFRS for SMEs ® logo, the IASB ® logo, the ‘Hexagon Device’, eIFRS ®, IAS ®, IASB ®, IFRIC ®, IFRS ®, IFRS for SMEs ®, IFRS Foundation ®, International Accounting Standards ®, International Financial Reporting Standards ®, NIIF ® and SIC ® are registered trade marks of the IFRS Foundation, .
The Entity Framework is a set of technologies in metin2sell.com that support the development of data-oriented software applications.
Architects and developers of data-oriented applications have struggled with the need to achieve two very different objectives.
They must model the entities, relationships. As communities and networks go more mainstream there is an increasing demand from organizations to have ways of monitoring their value.
How can we make the connection between the activities of a community or network and the improved performance of an organization, institution or even a country?