Analysis of market segmentation by nestle india

Nestle has an experience of more than years in the industry 2. Nestle is one the world's biggest brand and is consistently in the Fortune list 3. The company has a global reach with presence in over 86 countries 4. Employee strength of aroundpeople worldwide 5.

Analysis of market segmentation by nestle india

Marketing Mix 4 Ps or 7 Ps ………………………………….

Nestle SWOT Analysis

Managing the Marketing Effort………………………………8 7. It was founded in Switzerland and today it is present in more than countries of the world. It has been taking care for customers globally by providing hygienic food and ensuring good life. They have been marketing their products by satisfying the needs of the all consumers age group.

It had to market its products by framing marketing strategies and keeping in mind the taste and preference of consumers based in different countries. It was a challenging task for Nestle to establish its position when ethnocentric products are already available in the domestic countries.

They have adopted the glocal culture for gathering information about new countries business environment for going international. It has been focusing on its brands and entering into market by increasing line extensions of a particular brand. The leadership position of Nestle is maintained in market by supplying the products and also opening its outlets in public places for the brand reinforcement.

Nestle has been focusing and spending for Research and developmental activities. The success behind Nestle is to operate in different countries by the form of Foreign Direct Investment.

Mode of Entry In this paragraph we will focus on how Nestle had entered into Indian market on Today it has successfully completed years in India. Its head office is located at Gurgaon and manufacturing units in several states of India.

The mode of entry used by Nestle was in form of export to Indian market in previous years. There is control of parent company to decide about all the strategic strategies.

It has been enjoying the diversification strategy and dealing with multiple brands. First plant was set up at Punjab Moga to produce milk.

It has been operating into four Infant Food, Milk products, chocolates and ready to eat items. The reason behind nestle entering strategy in Indian market were increasing disposable income of the consumers, and the nuclear family system.


The company had tie up the government of Punjab to explore milk economy in India. It has been collaborative Research and development centers to provide quality products in the market. Segmentation is a process of classifying the consumers on the basis demographic, psychographic, geographic and Behaviourial aspects.

If we segment as per geographic condition cold coffee is consumed in India during summers and hot in winters. On the basis of Demographic aspects it is classified on the basis of age, income, occupation and etc.SWOT analysis of Nestle – Nestle SWOT analysis January 13, By Hitesh Bhasin Tagged With: Strategic Marketing Articles Nestle is one of the strongest companies in the world when it .

Analysis of market segmentation by nestle india

Geographic segmentation divides the market based on the units of geography – such as location, languages used and other such basic elements which separate one geography from the other. While using geographic segmentation, the company might launch different products for that particular market.

Though the segmentation process is well done but Nestle can focus to target the rural consumers of India to increase their sales. The 7Ps known as marketing mix and more marketing efforts can be used to position and reposition its products in the Indian market.

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Market Segmentation - Meaning, Basis and Types of Segmentation

Nestle company collets information about different type of customer from market segmentation. Then analyze to select a target market. They complete this task considering the size and growth of the target market. Plastic Compounding Market size exceeded USD 32 billion in and will witness 6% CAGR from to led by automotive industry.

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